Find the constraint holding back your sales team.
Most sales problems get diagnosed by instinct. This one runs the math: what your target actually requires, where the funnel breaks, and what to fix first — with the reasoning shown.
About 12 minutes. Saves as you go. No account required.
It tells you what is wrong, and what isn't.
The hard part of a sales diagnosis is ruling things out. A low score somewhere is not the same as the thing costing you revenue.
Example report
Illustrative figures
Executive Diagnosis
You're on pace for approximately 79% of target. The constraint is opportunity advancement.
Pipeline creation is roughly on pace (52/mo against a requirement of about 50/mo), so opportunity volume is not the core issue. Only 40.4% of qualified opportunities reach a late/decision stage, versus a 50% benchmark.
Revenue Target
$6,000,000
Expected Revenue
$4,742,400
Revenue Gap
$1,257,600
Expected Attainment
79%
| Stage | Required | Actual | Status |
|---|---|---|---|
| Create | 50 opps/mo | 52 opps/mo | Healthy |
| Advance | 50% | 40.4% | Gap |
| Close | 24% | 19% | Gap |
Where To Start
Tighten Mid-Funnel Opportunity Progression
Improve qualified-to-late-stage advance rate from 40.4% to approximately 50%.
“When most of the team misses quota, the cause is usually the system rather than the individuals: targeting, process, enablement, or a number that was never achievable. Replacing reps in this situation typically resets ramp without addressing the underlying cause.”
Built for sales leaders who need a clear-eyed answer.
If you're a VP of Sales, Director of Sales, CRO, or founder at a B2B company with 5–50 sellers, you've probably felt the pressure of one of these:
- Missing revenue targets
- Insufficient pipeline
- Poor outbound performance
- Deals getting stuck mid-funnel
- Low win rates
- Weak discovery and qualification
- Unreliable forecasting
- Inconsistent rep performance
- Unclear CRM stages and data
- Not knowing what to fix first
The six systems it evaluates
Every B2B sales organization runs on the same underlying systems. The audit scores each one, then works out which is actually constraining revenue — not just which scored lowest.
Market
How clearly your team understands who it sells to, the problem it solves, and why you win.
Create
Your organization's ability to consistently create qualified pipeline.
Advance
Your organization's ability to move qualified opportunities toward a decision.
Close
Your organization's ability to convert qualified opportunities into signed customers.
Management
The rigor of coaching, accountability, forecasting, and performance management.
Systems
The infrastructure, data, and process that support the sales organization.
39 questions, a handful of numbers, one answer.
You'll only see the questions that apply to how you actually sell, so you're never scored on a motion your business doesn't run. The report states its own confidence and tells you what it could not determine.